Founder of Treehut is Julia, and together with her husband Joh, they are the co-founders this unlikely venture – a family-owned small business that they operate in beautiful San Francisco, California.
It all started as an escape plan for they. They were both working in the corporate world, doing well for ourselves but always daydreaming about chasing an adventure.
It wasn’t until a trip to Bali that we understood what that adventure could be.
In Bali, there is a certain spontaneity in the adventures of daily life. Everything is rooted in family, community, and nature – exactly the way we think life should be. Luxury brands aren’t a thing in Bali. Instead, they were struck by the simple, effortless beauty created by the artisans. The love for their craft, the joy in their traditions, the appreciation for natural materials – This was the seed of inspiration for Treehut. We came home with a plan to bring Bali with us, in whatever small way we could.
They started with watches.
They wanted to create beautiful gifts that could represent the unique essence of the love and bond between two people. With no two reclaimed woodgrains alike, we also wanted to let our customers add special colour details and intimate engravings, truly making a one-of-a-kind memento to cherish forever.
In the early days they operated within a 700 square-foot house. They engraved their watches themself using borrowed tools while Joh biked back-and-forth to the post office with shipments. The marketing team worked out of my Mom’s bedroom. It was cozy and crazy, but slowly we began to feel the spirit we wanted to create taking shape in our little company.
Today we’re 20 people operating in an 8000-square foot space that our tripod Yorkie Cha-Cha and future CEO Baby Bruce help to fill with life, laughter and love, reminding us of what really matters most.
All we wanted was to create something simple and elegant with a splash of joy. A unique rhythm of our own. A shelter where people are brought closer together and love grows.
Handmade by us, heart-felt from you. Treehut is a small team dedicated to handmaking a variety of watches in San Francisco studio.